It's Oprah's favorite. Might it be yours?
In 1986, Andre Walker noticed that a new talk-show host in town could use some "hair help". He sent a note and flowers to Oprah Winfrey, and the rest is history. Andre recently launched his own hair-care line, based on his learning from his years with Oprah. The Well partnered with creative agency, JB Chicago, to buy and plan an aggressive launch media campaign, gaining awareness for the brand and fostering sales at Target stores. We are now moving into new markets and expanding quickly. Look for Andre at andrewalkerhair.com.
Results - During the launch campaign 84% of the brand's highest single-store sales occurred in the 10 markets supported by advertising.
• Media Buying & Planning