Driven to simplify car buying. One purchase at a time.
Coming off of a big Super Bowl push, Cars.com wanted to continue the momentum with local media activation in their priority markets. The Well successfully executed a 30-market media buy, focusing entirely on individual activation tactics — sports sponsorships, hospitality elements, original content, dealer salutes, and more. The big story? Corporate morale was up, sales were up, and dealers were extremely happy.
This year, The Well helped Cars.com promote their tradeshow booth at the NADA conference, executing a targeted, cross-device online media burst that minimized waste through geo-fencing, and delivered the right audience. The results? The Cars.com booth had a record number of appointments, and generated the highest revenue in the history of Cars.com.
• Media Buying & Planning
• Local Media Activation
• Digital Media Campaign