Life looks a little better when viewed from the water.
Entertainment Cruises owns and operates sightseeing and dinner cruise ships in 7 markets. They needed a media partner who could customize plans for each market while adhering to strict budget guidelines. The Well worked with media partners in each market to identify those who would provide the highest level of promotional support, and accept trade as part of their media buy. As a result, ROI increased significantly on cruises, and brand awareness was overwhelmingly positive.
• Media Buying & Planning
• Creative Development