FROM ZERO TO REBRAND IN LESS THAN SIX MONTHS

When CBI, a growing Detroit cybersecurity company, decided to rebrand itself as thought leaders and consultants, they turned to The Well to create and activate the new brand–and stand up the entire Marketing function in only six months. The Well identified uniquely ownable differentiators and developed brand and corporate messaging, as well as all marketing assets, including: templates, a refreshed website, data sheets, presentations, and a comprehensive thought leadership program that included numerous articles, infographics and ebooks. Content marketing was activated with programs, digital marketing, marketing automation, email campaigns, and more.